Andrew Layton

Andrew Layton helps businesses align messaging and marketing with business strategy.

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As a consultant, Andrew uses his vantage point from “outside the camp” to help business leaders get out of their own heads and see the world through the eyes of their customers. He brings a simplified, down-to-earth approach to marketing that clears away distractions and builds growth through meaningful, incremental steps.

 

Andrew’s experience working with highly complex industries like semiconductors and advanced materials has taught him how to convey complex information to diverse audiences. He has helped scientists and engineers from the lab to the C-suite explain their technology and create clear value propositions that speak directly to their ideal customers.

 

In his 20-plus years as a marketing professional, Andrew has also developed and produced countless creative assets. He knows how to work with creative agencies and serve as an interpreter between creative professionals and subject matter experts within the client organization.

 

Although he specializes in technical B2B industries, his approach to messaging and marketing can be applied to many types of businesses. 

 

Outside of work, Andrew loves to learn about music, wine, art, mindfulness, philosophy, and interfaith dialog.